About Samoa
Discover Samoa – The Treasured Islands of the Pacific
Samoa is a paradise where unspoiled natural beauty meets a rich and living culture. From the turquoise lagoons and white-sand beaches to the lush rainforests, volcanic landscapes, and cascading waterfalls, every corner of these islands invites exploration.
Beyond the scenery lies the heart of Samoa – Fa’a Samoa, the Samoan way. It’s in the warm smiles of the people, the rhythm of traditional song and dance, and the timeless customs that have shaped island life for thousands of years. Here, the pace is gentle, the air is fragrant with frangipani, and the sunsets will take your breath away.
Whether you’re snorkelling in crystal-clear waters, wandering through colourful markets, sharing a fresh coconut under the shade of a palm tree, or joining a vibrant fiafia night, Samoa offers experiences that touch the soul and linger in the memory.
Come and discover why Samoa is known as The Heart of Polynesia – a place where nature, culture, and genuine hospitality come together to create the perfect island escape.
Top Tourist Tips for Visiting Samoa
1. Respect Fa’a Samoa (The Samoan Way)
- Dress modestly in villages – shoulders and knees covered. Swimwear is for the beach or pool only.
- Always ask before taking photos of people or villages.
- Sundays are sacred – expect slower-paced activities and respect church services.
2. Currency & Payments
- The local currency is the Samoan Tala (WST).
- ATMs are available in Apia and larger towns, but cash is useful in villages and markets.
3. Getting Around
- Roads are scenic but can be narrow and winding. Allow extra travel time.
- Public buses are a cultural experience – colourful, lively, and inexpensive, but with flexible timetables!
- Book transfers, tours and car hire in advance for convenience.
4. Food & Water
- Tap water is safe to drink in most hotels and restaurants, but bottled water is recommended in rural areas.
- Don’t miss local favourites: oka (marinated raw fish in coconut cream), palusami (taro leaves in coconut cream), and fresh tropical fruits.
5. Weather & Seasons
- Samoa enjoys warm weather year-round (average 26–30°C).
- The dry season is May to October; the wet season is November to April – but showers are often brief.
6. Time & Pace
- Samoa runs on “island time” – things move at a relaxed pace, so slow down and enjoy.
7. Language
- English is widely spoken, but learning a few Samoan greetings is appreciated.
- Talofa – Hello
- Fa’afetai – Thank you
- Tofa – Goodbye
8. Tipping
- Tipping is not customary, but always appreciated for great service.
9. Nature & Safety
- Reef shoes are handy for exploring lagoons and beaches.
- A sun hat and mosquito repellent are advised.
- Take care in strong currents and always follow local advice when swimming or snorkelling.
10. Cultural Experiences
- Attend a fiafia night to enjoy traditional dance, music, and feast.
- Visit local markets for crafts, souvenirs, and fresh produce.
